OS Studios, part of the Project Worldwide network, has expanded to India with operations across Bengaluru, New Delhi and Mumbai. The agency, known for its work with Pokémon, Call of Duty, Major League Soccer and the NBA, will focus on improving the quality of gaming and esports experiences in the country.

The move comes at a time when the Indian gaming market continues to attract significant brand investment, even as event production, fan engagement and broadcast quality lag behind global standards. OS Studios plans to address this gap through its “Fan Z Operating System” — a mix of strategy, broadcast production, experiential work and content.

“The passion of the Indian gaming community is undeniable, and it represents a massive opportunity for brands to build lifelong loyalty,” said Jo

See Full Page