The International Advertising Association (IAA) India Chapter, in collaboration with Snapchat India, is set to host ‘THE VIBE’, an immersive experience designed to empower the next generation of creative professionals to thrive in today’s evolving digital landscape. The event will take place in Mumbai on November 20 from 5 PM onwards.

‘THE VIBE’ will offer participants a series of exclusive, hands-on immersion sessions led by Snapchat experts, showcasing how augmented reality (AR) and artificial intelligence (AI) are transforming brand storytelling.

Attendees will gain first-hand exposure to cutting-edge AR capabilities, breakthrough campaign case studies, and interactive workshops designed to bring creative innovation to life.

AR, AI & Creators: The new tools shaping brand storytel

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