How does Trader Joe’s follow up the big viral success of its canvas mini tote bags?

For the retailer, the answer is to apparently go even smaller as Trader Joe’s just released its new canvas micro tote bag.

In explaining the reason behind its newest product, Trader Joe’s joked about how its smaller canvas mini tote bag seems to garner more success than its larger bags.

“We’re grocers, not mathematicians, but even we can notice a clear geometrical corollary when one presents itself,” Trader Joe’s wrote in its official canvas micro tote bag page . “And it’d be hard not to notice an inverse relationship between the size of a Canvas Tote and the commotion it causes among our customers.”

“In other words, the smaller the Tote, the bigger the excitement,” Trader Joe’s quipped.

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