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NBCUniversal is launching a new cable network Monday that will carry live sports events, including some that are currently exclusive to its streaming service Peacock.

The company announced Thursday that the new NBC Sports Network will be carried on YouTube TV and parent Comcast’s Xfinity service. Deals with other pay-TV providers are expected in the coming months, the company said.

The new channel will enable NBC to make its sports offerings more attractive to advertisers who may balk at the limited reach of its Peacock streaming service , which currently has 41 million subscribers. There is little duplication between Peacock subscribers and the nearly 60 million households still

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