Elisabetta Franchi, boss and designer of the eponymous Italian ready-to-wear label owned by Betty Blue Spa, talked about the industry at the 30th Pambianco Fashion Summit in Milan. “There’s so much confusion in the fashion world today,” she said. “Creative directors are hopping about like popcorn. Labels are putting their brand identity at risk. When customers enter a store, they no longer know what they’re buying. Some CEOs have no clue what a button or a sewing machine is. They are finance people who have only eyes for data,” added Franchi.

The Bologna-based businesswoman has taken back control of her label after parting ways with Marco Bizzarri (who had bought a stake about two years ago) and the departure of its CEO Gabriele Maggio. “Marco and I are like twins separated at birth. We

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