The microdrama industry’s key stakeholders will converge on Seoul for the Future Is Vertical: The Global Rise of Short Form Media, a conference organized by short-form scripted video content company Crisp that aims to chart the next phase of an industry racing toward $26 billion in global revenues by 2030.

Spearheaded by Adrian Cheng , chair of Crisp and the newly formed Almad Group, the event brings together operators, platforms, content creators and technology providers. As the industry enters a phase where countries worldwide develop their own microdrama ecosystems reflecting local cultures and tastes — the conference’s themes of origins, ecosystem and future developments take on strategic urgency.

A Harvard graduate who pioneered the “cultural commerce” model through K11, integra

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