The implementation of the NCAA’s “Name, Image and Likeness” rule in 2020 rocked the world of college athletics.

On this episode of Deseret Voices, BYU President Shane Reese and Advancement Vice President Keith Vorkink join journalist Jane Clayson Johnson to talk about their experiences with this new frontier.

The Cougars, who now enjoy Power Four membership in the Big 12 after toiling for years as an independent in football, have their own challenges with the honor code and the school’s unique mission beyond sports.

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Voiced intro:

The landscape of college athletics has changed forever. What began with the NCAA’s “Name, Image, and Likeness” rule — giving student-athletes the chance to earn millions fr

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