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The union representing Starbucks baristas launched an open-ended strike Thursday, which so far involves about 10 California stores.

The strike coincides with the coffee giant’s popular Red Cup Day promotion.

The union representing Starbucks baristas launched an open-ended strike at stores in more than 40 cities on Thursday, coinciding with Red Cup Day, one of the coffee giant’s most lucrative sales days of the year.

The union, Starbucks Workers United, said the strike involved more than 1,000 baristas in some 65 stores as of Thursday morning, but threatens to spread to more locations if contract talks that have dragged on for years do not progress.

The unionized workers say they

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