Earlier last week, Zohran Mamdani, the newly elected Mayor of New York City and the first South Asian to hold this position, credited the online dating app Hinge for helping him meet his wife, Rama Duwaji, an American artist. In a world where brands often scramble to transform celebrity connections into marketing campaigns overnight, such as when Bumble celebrated Priyanka Chopra's investment in women-led startups or when Tinder released its India-focused film Start Something Epic —Hinge's decision to remain silent on the Mamdani story feels almost radical.

Founded by Justin McLeod in 2013, Hinge was born out of a personal heartbreak and built to foster meaningful connections through mutual friends. By 2016, it had rebranded as “the relationship app”, ditching swipes for conversation-d

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