Ahead of Travis Scott’s Mumbai stop on November 19 at the Mahalaxmi Racecourse, BookMyShow Live has rolled out a digital campaign titled Sicko Leave. The initiative plays on the rising trend of humorous leave applications that young Indians increasingly share across social platforms.

The idea builds on a broader shift in youth-driven communication, where even routine interactions—such as out-of-office notes and formal leave messages - have become spaces for humor, cultural references, and online identity. BookMyShow Live’s campaign uses this behavior as a starting point, connecting it to the surge of anticipation surrounding the rapper’s India tour. The energy at the Delhi show earlier this month set the backdrop for this extension, which captures the expressive, hyper-online tone of the

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