The LEGO® Group set the bar astronomically high with an interactive experience inside New York City’s ARTECHOUSE in Chelsea. The brand took guests inside a reimagined space where the galaxy’s most infamous battle station was a cultural playground for adults who never lost their sense of wonder. On Friday, November 7, larger-than-life custom LEGO Star Wars starships, cosmic projections and the hum of conversation between sneakerheads, creatives and lifelong Star Wars fans all orbited around the new 9,000-piece LEGO® Star Wars™ Death Star™ set.

Walking inside ARTECHOUSE felt like being transported to a galaxy far, far away. The floor-to-ceiling visuals of galaxies and hyperspeed jumps set the tone, while a token handed at check-in hinted at mystery to come. Guests drifted between glowing di

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