As soon as ChatGPT launched, Odyssey Gohain saw the writing on the wall.

The now 27-year-old was working as a marketer in Amsterdam at the time, looking to move into a more senior role when the powerful AI tool started replacing individual tasks, then team members—including an older colleague whose career Gohain idolized.

“I thought maybe in three, four years, I’ll be in her place. And she got laid off,” says Gohain, who was let go soon after.

After moving back home with her parents in 2023, Gohain started an independent marketing business as a solopreneur. Two years later, she is still earning less than at her previous role, but says the transition has offered other benefits.

“After that [career] roadblock, I was really struggling to figure out my next step. It felt like I was staring

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