Almost immediately after his term started, the 47th president issued executive orders to end all federal DEI-related initiatives . He also pressured/encouraged businesses to roll back or end their own diversity, equity, and inclusion programs. Target was one of the big corporations to capitulate and immediately announced that they would be ending their DEI policies and REACH (Racial Equity Action and Change) initiative. Consumers, especially Black consumers, felt betrayed and responded with their wallets. By August, Target reported a 19% decrease in profits and a huge devaluation of their stock price . As a result, their CEO announced that he’d be stepping down at the end of January 2026.

We’re entering the holiday shopping season and Target is desperate to get customers back into t

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