ROCHESTER, Minn. — Experience Rochester is bringing the holiday cheer to local shoppers with the new Rochester Holiday Shopping Pass.

This free, mobile-exclusive pass offers special deals and discounts, while also giving participants a chance to win a $500 gift card by supporting Rochester retailers.

“The Rochester Holiday Shopping Pass celebrates the spirit of shopping local,” Joe Ward, president of Experience Rochester, said. “It offers shoppers a fun and rewarding way to discover unique stores, enjoy exclusive deals, and support the small businesses that are the heart of Rochester.”

Shoppers can earn points toward the $500 grand prize gift card by checking in at any of the 20-plus participating retailers. The winner will be announced on December 29.

Participating retailers include:

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