For TV-shoppers, it seems like Black Friday arrives earlier and earlier each year. We’re still a few weeks away from the unofficial start of the holiday shopping season, but major retailers are already rolling out deep discounts on everything from lifestyle TVs to OLEDs. A good case in point is Walmart, whose Black Friday sale just went live.

As an eleven-year veteran of the TV industry, I’ve reviewed countless TVs and covered my fair share of Black Fridays. Trust me: There are plenty of TVs on sale at Walmart that are absolutely not worth your money. But these aren’t those TVs.

I expect more QLED, OLED and Mini-LED TVs to go on sale at Walmart between now and Black Friday. If you can’t wait until then, these are my top picks right now.

Quick List • LG 55” B4 4K OLED TV: was $1,099 no

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