For someone who has built a massive online community by sharing her messiest, most human moments , it’s fitting that Chloe Shih’s first-ever Friendsgiving is rooted in imperfection.

The Forbes 30 Under 30 honoree, LinkedIn Top Voice , and creator of the viral "30 Lessons by 30" series is teaming up with Knorr for a “Friendsgiving Dinner Do-Over,” a playful re-creation of a cooking disaster she once shared publicly.

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“It was supposed to be this cute, pretty video of me being all cool,” she says, laughing. “But it didn’t turn out that way… I lit the kitchen on fire.”

The viral steak fiasco caught Knorr’s attention, and the brand asked Shih to revisit that moment, not to fix it, but to celebrate the effort

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