Shelter 6 marks Badshah’s first major entrepreneurial bet in the premium spirits space. (Photo: NDTV Profit) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Indian rap superstar Badshah is taking his brand beyond music as he teams up with spirits entrepreneur Mokksh Sani to launch Shelter 6, a premium vodka which they say focuses on taste, quality, and responsible drinking.

The duo spoke to NDTV Profit about the idea behind the brand, its positioning in a crowded alcohol market and their long-term vision.

Shelter 6 marks Badshah’s first major entrepreneurial bet in the premium spirits space. Asked what makes the vodka stand out when "there's a new brand being launched by the minute," he said, "What you can give to the market, to the consumer, to the drinker is a great,

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