Americans could face significant extra expenses during this holiday shopping season as tariffs push up the costs of imported gifts and goods, according to a recent study by LendingTree.

Using data from holiday gift purchases made in 2024, the study found that American consumers who purchased gifts last year would have seen $28.6 billion in additional costs for the same holiday purchases if 2025 tariffs were in effect. That translates into an average cost of an additional $132 per shopper.

The burden falls most heavily on electronics and apparel, changing the holiday shopping landscape for millions of families.

"It could prompt people to cut back on gift-giving this year or lead to them taking on extra debt," Matt Schulz, LendingTree chief consumer finance analyst said in

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