The Best-Selling Canned Pumpkin In America Isn't Great Value Or Kroger Brand

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The Best-Selling Canned Pumpkin In America Isn't Great Value Or Kroger Brand By Garrett Palm Nov. 15, 2025 3:39 pm EST

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If you've made pumpkin pie in the last 100 years, there's a good chance you've used a can of Libby's. (If you were somehow making pumpkin pies before that, you may have bought pumpkin puree under the Dickinson & Co. label, Libby's predecessor.) The Nestlé-owned brand is so popular that it accounts for nearly 90% of the North American pumpkin market, according to the Ag Marketing Resource Center . The other 10% consists mostly of store-brand canned pumpkin, such as 365, Good & Gather, Kroger, and Great Value. It's surprising these companies combine for such a small share considering how popular the product lines are!