Subaru is the latest brand to announce it will reduce its electric vehicle (EV) investment, instead shifting attention to expanding its hybrid development, citing diminishing demand for EVs.

At a recent earnings call, as reported by financial outlet Nikkei Asia, Subaru president Atsushi Osaki said his company would reconsider the ¥1.5 trillion (~A$14.86 billion) it had committed to invest in future electrification – despite having already invested ¥300 billion (~A$2.98 billion) .

"Given the increasing demand for hybrids and the reappraisal of internal combustion engines, it is appropriate to delay the timing of full-scale EV mass production investment," Osaki-san said.

Subaru's investment had facilitated plans to offer eight EVs globally by 2028 . Its original plan of offering fo

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