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Alison Hammond hopes this year’s I’m A Celebrity camp is free of any ‘rude’ stars.

The 50-year-old This Morning appeared on the ITV reality show as a late arrival back in 2010, and from the get-go she clashed with one of her campmates.

Appearing on spinoff I’m A Celebrity Unpacked after last night’s launch show, she reignited her feud with Happy Mondays singer Shaun Ryder.

‘When I went in there, I’ll never forget, I walked in and said the party’s here with my Terry’s Chocolate Orange and everyone was like [unbothered face],’ she recalled.

‘Then, Shaun Ryder hated my guts straight away. He was very rude!’

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She added: ‘So hopefu

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