2025 Toyota Prius Premium Plug-in Hybrid: The pinnacle of efficiency?

Price: $43,849 as tested. Panoramic view and advanced park added $1,085; solar charging roof added $620; heated rear seats, $350; floor mats, $309; digital rearview mirror, $200.

Conventional wisdom: Consumer Reports likes that you “can drive on electric power part-time,” that it has “good fuel economy in hybrid mode, quick acceleration, hatchback versatility.” On the down side, it suffers from “access and outward visibility hurt by sleeker styling,” it has a “noisy engine when pushed,” and lacks “rear-seat comfort.”

Marketer’s pitch: “Accelerate your efficiency.”

Reality: The marketers nail it this time.

What’s new: Maybe the Prius Plug-In Hybrid should get an unpronounceable symbol for a name, because it’s the Pri

See Full Page