Joanna Coles, the Chief Creative & Content Officer of The Daily Beast, welcomes you to The Looker—a new editorial vertical dedicated to beauty, style, longevity, and ambition.

Once upon a time, only actors worried about how they looked onscreen. Now we’re all starring in our own 24/7 reality series, on Zoom, on TikTok, on FaceTime, under the unflattering fluorescent glow of an airport Starbucks. Our faces are content. Our bodies are branding. The fantasy of reinvention is no longer reserved for the rich and famous. It’s available via telehealth and Klarna.

Which is why we at The Daily Beast, long obsessed with power and politics, are expanding our curiosity to another battlefield: how we show up in the world. The Looker is our new style, beauty, and wellness site. The place where we talk

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