Fresh out of college, Carisa Janes became one of the first employees of Urban Decay, serving as founder Wende Zomnir’s right-hand person. Anything Zomnir needed, Janes did, from product development to marketing. After a few years at Urban Decay, she had an idea for a company of her own — a luxury brand that felt innovative, looked great on your bathroom counter, and appealed to women of all ages. In 2004, Hourglass was born.

The brand has built an impressive following through its slate of hero products, including the Veil Fluid Makeup Foundation, Veil Mineral Primer, and the Ambient Lighting Finishing Powders. But despite the brand’s success, not many of its customers know the woman behind it. That’s intentional. Being a front-facing founder is “just not in my DNA,” Janes says. “I’m ver

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