New Delhi: The Centre on Monday announced a 26 per cent increase in the rates of advertisements in the print media and introduced a premium for colour ads to strengthen the print media ecosystem.

The black and white advertisement rates for print media per sq. cm. for one lakh copies of dailies have been enhanced from Rs. 47.40 to Rs. 59.68. The Government has also agreed to the recommendations of the Committee relating to premium rates to be offered for colour advertisements, preferential positioning, according to a statement issued by the Ministry of Information & Broadcasting.

Higher rates for government advertisements will provide essential revenue support to print media, especially in an era of competition from various other media platforms and in view of the escalation in costs in

See Full Page