When he launched his congressional campaign last week, Jack Schlossberg pitched himself as something of a bridge between Democrats and a toxic social media environment that has been dominated by Republicans. “New media is completely polluted and the air is dirty,” the Kennedy scion told MSNBC during the buzzy rollout of his bid for the New York seat being vacated by Jerry Nadler. “I figured out a way to breathe in that environment, and we need to elect candidates who understand how to do that.”

“I think that’s what makes me an effective representative,” he added.

Since their defeats in 2024, Democrats have been desperately seeking to make inroads in new media—even fantasizing, at times, about finding a “ Joe Rogan of the left.” Schlossberg, grandson of the late President John F

See Full Page