Why Was Hailey Bieber’s Name Removed From Erewhon Smoothie?

In June 2022, Hailey Bieber and Erewhon came together to create the Hailey Bieber Strawberry Glaze Skin Smoothie, a pink “skin-supporting” concoction launched in tandem with the model’s skin-care line, Rhode , and sold for $17. Three years and a $3 price increase later, the drink is still on the menu — but now, according to the Los Angeles Times , without Bieber’s name attached.

Although Erewhon has not made a public announcement about dropping the beauty founder’s name, the Times reports that “Hailey Bieber” has been absent from the smoothie’s name since at least October 17. “Page Six” seems to have gotten the answer from a cashier: “Her contract ended, so we can’t say Hailey Bieber,” the worker told the outlet. The employee added that the smoothie still has the same ingredie