As 2025 nears its end, many major retailers are gearing up to take a deep dive into their portfolios and tie up any loose ends needed to meet their annual bottom line.

But for some retailers, a portfolio audit was done well before year’s end.

Companies like Macy’s and Claire’s pivoted early and mid-year to shutter “ underperforming ” stores or to “ prioritize investments. ”

Claire’s closed hundreds of stores in 2025 while grappling a high-profile bankruptcy — at least six of which were in Massachusetts.

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Similarly, Forever 21 faced its second bankruptcy this year — a battle that left the brand closing more than 200 stores and sealed its fate as the company has permanently closed.

And regardless

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