SA Health spent about $40,000 on Meta advertising in the period October 16 to November 14, according to Meta’s advertising spend tracker.

It outspent equivalent health organisations from all other states and territories as well as organisations like Service Victoria, which spent about $30,000 and the Queensland Government, which spent about $30,500.

SA Health’s spend advertised 45 active posts in this period across Meta platforms like Facebook and Instagram, including the “Building a Bigger Health System” and “Abuse shouldn’t be part of the job” campaigns, according to the platform’s ad library.

The Building a Bigger Health System campaign was allocated a budget of $1.9 million from July 6, 2025, until February 2, 2026, and is run by the Department of the Premier and Cabinet, according

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