“The first election is fought to lose, the second to make others lose, and the third to win” --- Prashant Kishor

Prashant Kishore (PK), leading his own party Jan Suraaj, conducted one of the most sustained and issue-oriented campaigns in Bihar’s recent political history.

Over the last 18 months, he organized numerous meetings, extensive voter-contact programs, and focused on issues such as unemployment, migration, and the quality of education for children.

Crucially, he appealed to voters to transcend caste loyalties and vote for development. He built a narrative around restoring Bihar’s lost glory and comparing its status with more economically advanced states of India.

Why did Biharis still not vote for him?

Lack of a 'reason to believe': While PK’s proposition felt aspirational, f

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