Personal assistant startup Sherah launches app, abandons capital raise

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Months after launching its first investor capital raise, local startup Sherah has abandoned that effort in favor of remaining self-funded, while also transitioning to become mobile app-based.

The 3-year-old company, which connects working moms with personal assistants to help with errands and parenting tasks, recently launched its first mobile app.

It’s the next growth step for founder Kristin Richardson, who is currently self-funding development and marketing after putting a pause on its planned $750,000 capital raise , announced earlier this year.

Sherah’s membership-based service lets customers – typically stressed moms who are in the workforce – assign tasks to Sherah’s team of contractors, such as setting up a doctor’s appointment or order