The gaming platform Roblox will begin using age estimation technology for users who want to chat, according to the company's announcement Tuesday.

The measure, which rolls out in phases through January, is Roblox's latest step toward improving safety features for young users. The platform has more than 151 million daily average users, one-third of whom are younger than 13.

Roblox says the new policy positions the company as the first online gaming and communications platform to make chat accessible following a facial age check, calling the move "a new industry benchmark for safety."

Like many digital platforms, Roblox has been under increasing pressure from child safety advocates and the parents of alleged victims to better protect minors from child predation, among other harms. The Dol

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