R K SWAMY Centre for Study of Indian Markets (CSIM) , a think tank that conducts large-scale studies to shed light on the nuances of the Indian market, today unveiled an empirical study . This white paper examines how digital video advertising is consumed and its impact on fundamental mind measures like Brand Awareness and recall. This is an independent study of the medium that draws thousands of crores in ad spend.

Conducted by Hansa Research , wholly-owned subsidiary R K SWAMY Ltd., the study surveyed 3,000 respondents across 10 key markets, namely, Mumbai, Delhi, Chennai, Kolkata, Bengaluru, Hyderabad, Kochi, Pune, Patna and Ludhiana. The participants were aged 18–50 years and evenly split across gender and income groups, and interviewed face-to-face. Their mobile devices were che

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