Steakhouse chain Sizzler is making a comeback with a new, refreshed look, even as the quick-service restaurant sector continues to face a challenging environment that has prompted countless closures.

Creative agency Tavern, tasked with helping the brand reinvent itself, said the steakhouse had been a pop culture icon in the 1980s and 1990s on the West Coast, but “over the years the brand faced an identity crisis and lost its way.”

Today, the agency said, “most Californians don’t even know where the nearest Sizzler is (if they even know the brand is still in business).”

The company is trying to change that, announcing its plans to refresh the brand last year.

The company said in a 2024 press release that it’s tapping “into the sentimental value associated with the brand” and plans to “c

See Full Page