The new trend in the footwear sector is accessibility, and the sweet spot appears to be prices under $250.

The global footwear market is moving towards accessibility, with buyers looking for both affordable pricing and more comfort -driven styles, according to insights from Joor’s 2025 Footwear Market Analysis. Moreover, shoes retailing under $250 now make up 42 percent of global market share.

“Economic uncertainty has driven worldwide demand for more accessible price points, evidenced by a steady decrease in average retail price,” said Amanda McCormick Bacal, senior vice president of marketing at Joor. “Simultaneously, comfort -driven styles are evolving, with sandals and flats gaining market share as buyers move past the peak of sneaker saturation.”

Joor is a fashion wholesa

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