LONDON — Tove, the British fashion label that’s been not so quietly building itself into a contender in the premium contemporary space, on Monday opened its first stand-alone retail residency in the affluent neighborhood of Mayfair, London.

Spanning 700 square feet, the pop-up running till Dec.1 enables clients to walk into the world of Tove via two intimate rooms, conceived as both a retail space with the latest collection on full display and a selection of homeware from friends of the brand, and a reflection of the brand’s feminine, minimalistic aesthetic.

“It’s a really lovely space. It’s in a beautiful red brick building on the exterior, and as you go in, it feels more minimal, which is really lovely. It’s also a really intimate space, refined and luxurious, and just a place

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