American Dream recently added three stores to its retail mix, bringing new shopping options in fragrances, ear piercing services and craft kits to the giant mall in East Rutherford.

Arabian Oud, Rolife and Rowan stores opened the first week in November, weeks ahead of the big Black Friday shopping day.

Arabian Oud sells Arabian perfumes, oils and exclusive collections. The Arabian fragrance retailer, founded in 1982, operates more than 1,200 stores across 37 countries.

Rowan , a New York City-based company founded in 2018, focuses on ear piercing services. All piercings are performed exclusively by licensed nurses using hypoallergenic jewelry.

Rolife , which held a grand opening on Nov. 1, caters to hobbyists and collectors with DIY kits, 3D wooden puzzles, mechanical assembly mo

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