Drake sought to reinvent his album rollout style with the three Iceman episodes released earlier this year. The 6 God opened up about his creative process and his intentions with the livestreams in a rare interview with Complex on Tuesday (Nov. 18).

“I have been dying to act and have been dying for a challenge,” Drake said. “The game is extremely calm seas right now. Nobody is rocking any boat on the water and so once we discussed a livestream rollout, it just sounded like the perfect mix of risk and reward for me.”

The OVO boss continued: “I love the opportunity for a clean slate of thoughts and excitement and messaging when it comes to the music. What I hate is the redundancy of this formulaic approach that’s ingrained in our brains from early label days. Single, video, single, video,

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