Sales of British shows to American buyers soared above $1B for the first time in 2024, but it was by no means just the streamers buying into the British invasion, according to Pact ‘s latest UK TV Exports report.

The U.S. was comfortably the biggest market for UK shows last year, accounting for 40% of sales overall and increasing spend by 34% to hit a record £797M ($1.04B). Pact, the UK producer trade body, highlighted the likes of PBS Masterpiece’s All Creatures Great and Small , and Ludwig, which sold to BritBox, as success stories, along with Doctor Who, although the latter has just been ditched by Disney+ after only two seasons.

Disney’s decision to drop Doctor Who appears to reflect Pact’s finding that it was the traditional broadcast networks, not the streamers, that drov

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