The Normal Brand , a clothing store for men and women, has opened in Southlake Town Square.

The store sells sweaters, dresses, t-shirts, hoodies, pants, shorts, skirts, henleys, tank tops, jeans and button-up shirts that are dedicated to comfort, durability and versatility, according to the website.

The details

The clothes are made from scratch with a soft fabric called Puremso . Founder Jimmy Sansone wrote about the fabric on the company website, saying it’s a mix of ribbed cotton, polyester and stretch fabric, which is then washed down to feel soft and broken in. According to the website, the fabric is comfortable and built to last.

A grand opening event featured Dave’s Pizza Oven serving pizza and a visit from Texas Rangers outfielder Evan Carter.

The background

A trio of b

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