The future couldn’t look more vertical than from the 76th floor of the Lotte Tower, the sixth tallest building in the world, where microdrama key stakeholders attended the conference Future Is Vertical: The Global Rise of Short Form Media. The intentional choice from organizer Crisp , a short-form scripted video content company, underscored ambitions to shape an industry racing toward $26 billion in global revenues by 2030.

The summit, held at Seoul’s Signiel Hotel, brought together platforms, content creators and technology providers from the Americas, Europe and Asia to discuss an industry transforming from its origins in gaming and web novels to mainstream entertainment.

The event opened with a keynote by Adrian Cheng, chair of Crisp and the newly formed Almad Group. He emphasized t

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