Soon, anyone with enough data will be able to build a digital version of themselves. But should they?

After writing more than one article a day for the last 23 years, I’ve accumulated a body of text large enough to train an AI model that could convincingly write “like me.” With today’s technology, it would not be difficult to build a system capable of generating opinions that sound as if they came from Enrique Dans—an algorithmic professor that keeps publishing long after I’m gone.

That, apparently, is the next frontier of productivity: the digital twin. Startups such as Viven and tools like Synthesia are building “AI clones” of employees and executives—trained on their voices, writing, decisions, and habits. The idea is seductive. Imagine scaling yourself infinitely: answering emails, recording videos, writing updates, etc., while you do something else, or nothing at all.

But seductive