Asda is introducing digital price tags to the shelves of 250 of its Express convenience stores, allowing it to electronically change prices.

The supermarket is following in the footsteps of retailers like Lidl and Currys who have adopted so-called electronic shelf-edge labels (ESLs) in shops.

Asda said around 2,800 separate labels will be added, meaning staff will no longer need to manually replace pricing in stores.

The technology, powered by retail technology firm VusionGroup, also helps display allergen information through QR codes, as well as displaying the cost, weight and unit price of products.

The grocer said the change will free up time for its store workers, such as to help customers, manage deliveries and restock shelves.

It is understood that Asda has no plans to redu

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