The official Pluto Pillow Black Friday sale is now live, cutting $25 off all orders sitewide. That drops the price of its built-to-order Pluto Pillow to $114 (was $139). Alternatively, you can pick up the king-size Pluto Pillow on sale for $144 (was $169). The sale runs through December 1.

It may seem like a meager discount, but the Pluto Pillow never goes on sale. Black Friday is the one shopping event the brand participates in, effectively making this the best time of year to buy the award-winning hero product made famous on Shark Tank. (It's also a greater discount than the $20 Pluto featured last November, but the retail price has risen since then, too.)

If you can't find the comfort and support you need from the best pillows, allow Pluto's algorithm and human pillowsmiths to craft o

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