Writers, actors and producers across Hollywood could be forgiven for thinking they got an early Christmas present in November. After all, Paramount, now under the ownership of David Ellison, committed to upping its content spend by some $1.5 billion next year. Disney followed in short order, revealing Nov. 13 plans to pump an extra $1 billion into its content pipeline in fiscal 2026, to total $24 billion.

After years of stagnation (and in many cases declines) in content spending from entertainment giants, the cash spigot appears to be turning on once more. Or, as Ellison told Wall Street analysts in his first earnings call as Paramount CEO, “We need to increase our investments, obviously, in content.”

Writers, actors and producers across Hollywood could be forgiven for thinking they

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