As video podcasts explode in popularity, two major players are vying for a big stake in the space. In October, Netflix inked a deal with Spotify to feature select podcasts from The Ringer on the platform starting in early 2026.

Behind the scenes, the streamer has sent out dozens of requests to agents at WME, UTA and CAA in an attempt to sign on more video podcasters, with a reported demand for exclusivity on the video versions and a planned launch slate of around 40 shows.

Netflix has also made outreach to major podcast players including iHeartMedia, SiriusXM and Acast. (Audacy also says it has been in talks with “potential streaming partners.”) This is the first push into podcasts from the streamer, as it seeks to compete with YouTube and capitalize on the popularity of the medium.

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