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It’s official: California’s most coveted smoothie has hit NYC .

Erewhon smoothies have exploded in popularity as the ultimate wellness status symbol — part juice bar , part celebrity branding , part social media moment .

What began as a niche health-food grocery in L.A. morphed into a lifestyle empire when it started teaming up with A‑listers like Hailey Bieber , Olivia Rodrigo , Kendall Jenner, and Bella Hadid for flashy, nutrient‑packed blends.

The smooth, Instagrammable textures and glow‑enhancing ingredients—think collagen, sea moss, spirulina — are designed to be as post-worthy as they are tasty.

The brand itself has roots in the macrobiotic movement of the 1960s, founded by Michio and Aveline Kushi, giving its ultra-modern image a

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