Suhauna Hussain, Los Angeles Times

In the early 2000s, after a severe slump, McDonald’s orchestrated a major turnaround, with the introduction of its Dollar Menu.

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The menu, whose items all cost $1, illustrated just how important it was to market to low-income consumers — who value getting the most bang for their buck.

Coming at a time of flagging growth, tumbling stock and the company’s first report of a quarterly loss, the Dollar Menu reversed the fast-

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