Umbro is preparing for a relaunch next year and is lining up licensees.
First up is Isaac Morris Ltd., which will serve as the brand’s exclusive apparel partner for the U.S. and Canada beginning in 2026. In addition, BBC International will become Umbro’s North American footwear partner and will lead the design and distribution of its fashion and lifestyle shoes. That deal is also effective beginning next year.
And the company has signed Jayva Brands within its custom team uniforms division to create soccer-specific teamwear for clubs, schools and leagues across the U.S. and Canada.
The Umbro brand, best known for its soccer and street-inspired offerings, is owned by Iconix International, and the custom team uniforms license was inspired by Starter’ s successful Team Starter program,

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