NEW YORK (WABC) -- After taking office, President Trump took aim at Diversity, Equity and Inclusion (DEI) initiatives, signing an executive order which rescinded DEI policies in the federal government.

Along with signing that order, Trump encouraged "the private sector to end" what the order alleges are "illegal DEI discrimination and preferences."

In response, numerous businesses -- including major retailers -- reacted by shuttering DEI initiatives.

Now, a new movement is sweeping the country, seeking to support small, diverse business owners.

Shoppable content expert Candi Carter came up with her solution to the DEI rollback: ShopRedBag.com.

ShopRedBag.com is an online platform which directly supports small companies -- which in total, generate nearly two million dollars in revenue

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